To bring the new year in with a telemarketing bang a pet food manufacturer in Humberside gave us the opportunity to mix business with animal loving pleasure. What better then than a cold calling campaign to create a b2b multi channel distribution strategy.
We followed this up with an email to a decision maker who had bought into the product as opposed to being spammed. Then followed up with a close call.
| Client: | Humberside | |
| Sector | Pet food manufacturer B2B & B2C | |
| Brief | A client referral here with the MD happy to engage us for 4 days for two seats for three months. More of a multi channel creation project but that is essentially hitting the phones to deliver business development and ultimately closes over a two call cycle. The process was to call, email then close call independent pet shops Garden centres, the vets and the groomers for treats. | |
| KPIs | Day 1 | total Day 4 |
| New Pet shop opportunities | 3 | 27 |
| New Garden Centre opportunities | 2 | 12 |
| New Vet opportunities | 4 | 52 |
| New groomer opportunities | 12 | 77 |
| Future prospects | 11 | 53 |
| Total opportunities | 32 | 221 |
| Client Decision A truly outstanding success from a standing start, Tele2market live up to their name, A company that gets a customer into the market from a telephone call albeit with their hard hitting follow up email that the engaged customer wanted and then that emphatic close call. An infectious, consistent and persistent bunch that does the job and some. Neil said to us let’s get going then . remember, we can’t afford to come second in sales so we have to come first to win and taking the market by surprise is going to do that. We did and continue to win each month because pet owners buy people who understand and believe in their pets As capacity increases at the factory so will the number of days we use him, |
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Please feel free to call 01427 800048 to speak to a human being or email Neil to discuss your project at neil@tele2market.co.uk