A telemarketing and calling campaign to create multiple b2b sales channels for a pet food manufacturer in Grimsby gave us the opportunity to mix business with animal loving pleasure.
| Client: | Humberside | |
| Sector | Pet food manufacturer B2B & B2C | |
| Brief | A client referral here with the MD happy to engage us for 4 days for two seats for three months. More of a multi channel distribution creation project but that is essentially hitting the phones to deliver business development and ultimately closes over a two call cycle. The process was to call, email then close call independent pet shops Garden centres, the vets and the groomers for treats. | |
| KPIs | Day 1 | total Day 4 |
| New Pet shop opportunities | 3 | 27 |
| New Garden Centre opportunities | 2 | 12 |
| New Vet opportunities | 4 | 52 |
| New groomer opportunities | 12 | 77 |
| Future prospects | 11 | 53 |
| Total opportunities | 32 | 221 |
| Client Decision
A truly outstanding success from a standing start, Tele2market live up to their name, A company that gets a customer into the market from a telephone call albeit with their hard hitting follow up email that the engaged customer wanted and that emphatic close call. An infectious, consistent and persistent bunch, Neil said to us let’s get going we can’t afford to come second in sales so we have to come first to win. We continue to do so each month and as capacity increases at the factory so will the number of days we use him. Take a look at our telemarketing, business development or lead generation case studies here |