While marketing ‘players’ hide behind inbound leads, lovely charts and KPIs more and more, when it comes to real ROI proactive telesales will always score.
Yes digital marketing works, you will get leads, but what is your cost of acquisition or indeed opportunity cost?
The pendulum has swung too far and both nature and the rules of economics will ensure it swings back like a Newton’s cradle – whatever big digital business with vested interests tells you.
Given social media wastes millions in money and hours, works only in certain markets (Martin Sorrell will continue to be proved right) plus the fact that the SEO chase will ultimately be won by the biggies, so it has to be the solid relationships that will build the Micros and SMEs that now account for 90% of UK’s 6.7 million businesses.
Digital is really a reactive tool not your proactive sales raison dêtre. To those leads you are a number and therefore one of several faceless sources that can only win on price given genuine USP is as rare as rocking horse droppings. If you haven’t got the time why should your clients be bothered to buy into your proposition.
People read less, partly because of the bland ‘corpy’ or media speak copy, so how can you get your story across and achieve the call to action a real human can? People buy people, social media contacts pass by like ships in the night
Only the human touch can close. Getting a call to action works when delivered with genuine passion for your business’s principles and process. That personal touch, having gone the extra to reach out suggests you are willing to work hard to deliver – and that is your best and full proposition.
Video never killed the radio star and digital will have to kill the human in us to end the power of conversation and rational persuasion. Let us help you find the ones that got away
DM “ISO? Mmm yes didn’t you add me on LinkedIn recently?”
T2M “No, although we do use it as a platform, as investors in people we believe in talking and respecting the value of taking up 5 minutes of your valuable time to justify a positive change in your business strategy.”
Bottom line. The subsequent meeting will be worth an initial 5-7k plus yearly maintenance. This was not the only close of the day for this client but why not work out the cost of acquisition and return on investment at a call rate of £180 per day.
Your time is as valuable as your quality of life and the real world should not be viewed through an electronic device. We could have decided the outcome of our future relationship faster in a phone call – we do typically in 50 to 120 decision maker conversations per day. Being digitally incorrect if you still don’t want to call us then please dial someone and hopefully they to will believe in paying it forward,
Good luck on your next call.
07973 817884 – Neil our CEOs mobile from 7.30 am to 8.30 pm.
