Brand to Sales Case Study – Education

Lincolnshire Outdoor Learning’s ambition is to become the leading provider in all things encompassed by outdoor learning for primary and secondary schools, creating a need state rather than a nice thing to have.

We had to begin by dispelling the main barrier to entry for the schools – funds. We did that by making the offering into a proposition that is so strong in what it says, what it stands for, what it does and how it does it, rendering the question of funding redundant.

We then began by implementing a brand strategy which included strategy, positioning, brand promise and attributes into a direct sales call campaign targeting primary schools within the Lincolnshire  Yorkshire and Peterborough.

Armed with this new brand strategy and value proposition we are able to now secure more meaningful meetings, consultations and business through our targeted sales campaign, we now have a more rounded story to tell that connects and that ultimately means something to Lincolnshire Outdoor Learning’s audience.

The brand strategy is also being rolled out across all social media channels early 2019.