Sales coming second to marketing has to be viewed with as much concern as when a CEO is replaced by the bean counting FD at a stuttering PLC. The days of enterprise, real growth and agility have been replaced by the charts and perceived growth through cutting costs that is gilding the lily or fattening the pig.
Marketing, helped by the tech giants, greedily gobbles up the budget and pushes sales to the fringes, patronisingly seen as the unscientific bit at the end. Many do not think it is even still a thing. Those that have been lured into that way of thinking will be in for a shock next spring when the farming mentality of the marketing drones fails to blossom.
Not so sales focused businesses who confidently rely on their hunters. The relationship building BDM is always stalking the prey, waiting for the right opportunity to engage, strike and bring home the prize.
Digital drones may think they can talk the talk but only winners can and will walk the walk.