This is a cut to the chase Leads Blitz case study illustrating how professional telemarketing and business development can hit the ground running for technology companies looking to crack the education sector.
Client: | Leeds based software player. | |
Sector | Education | |
Brief | To obtain on-line demonstrations for a groundbreaking new solution to new and existing clients (70% cold calls / 30% cross sell to current users). The client needed market penetration in the growing lucrative Multi academy trusts and independent schools sectors as well as academies and LEA secondary schools. | |
KPIs | Day 1 | tot Day 4 |
Schools Engaged | 154 | 640 |
Demos booked | 2 | 15 |
Closers opportunities | 10 | 56 |
Future Pipeline | 38 | 69 |
Follow -ups | 110 | 151 |
Client Decision
Sales director was amazed at how many leads we had created from a standing start over a four day campaign. We had exceeded what he felt to be a ‘bullish target. Now with 41 booked online demos, this is a triumph for sales over marketing in terms of both numbers of closes and the financial outlay on a quid pro quo basis. We have just completed a third cycle of calling. |
Tele2market leads blitz is clearly a lead generation and business development campaign that works. Take a look at our telemarketing, business development or lead generation case studies here
Tele2market Yorkshire & Lincolnshire DN21. b2b external business development telemarketing support for wholesale, distribution or service business on-line demonstrations and appointment making London Leeds Lincoln birmingham