Telesales Case Study SME Manufacturer

This is more than a telesales case study because it meant the difference between life and death for a small independent North Lincolnshire manufacturer.   We shared the risk, but in reality our low rates meant the route to success was and still is accessible.

Client: Manufacturer North East Lincolnshire
Sector  Frozen Food supply chain
Brief Another client referral here thanks to our previous success in the food supply chain. The MD was happy to engage us for 2 days a week for two months (that has lead to a solid ongoing contract).  A proper old school telesales brief, involving another leads blitz business development and closing strategy. Using our classic call – email – close cycle we got boxes on wheels out of the door with 170 clients looking to purchase.  The market sectors took in bakery, fish, meat and ready meals.
KPIs  after 8 days  after 16 days 
Hot Prospects 27 75
Firm Quotes decision within 3 months 25 75
Proposition emailed to interested prospects 208 724
Units sold 52 1520
Pipeline prospects decision within 3-6 months 12 150
Total hot opportunities 52 170
Client Decision Our Grimsby based company has a great product but sadly looked to be going the same way as many others in our proud town. Now we have a rosy future and a sales arm that means we can punch above our weight budgetwise.  Tele2market don’t mess around with meetings and all that and, as the name suggests.  they polish the pitch, hit the phone and shift the stock.

Take a look at all of our other case studies or feel free to call 01427 800048 to speak to a human being or email Neil to discuss your project at  neil@tele2market.co.uk