After the pent up demand has been spent, the inevitable shakeout will continue. This means less competition for the work and those hungry enough for the remaining opportunities will get them. So, you need Shepherds, not sheep, sales hunters who will fight for your business.
Sales coming second to marketing has to be viewed with as much concern as when a CEO is replaced by the bean counting FD at a stuttering PLC. The days of enterprise, real growth and agility have been replaced by the charts and perceived growth through cutting costs – that is gilding the lily and fattening the pig, forget front foot momentum.
Scatter-gun marketing, helped by the tech giants, greedily gobbles up the budget and pushes sales to the fringes, now a dirty word, patronisingly seen as that unscientific bit at the end. Many do not think it is even still a thing. Those that have been lured into that way of thinking will be in for a shock, both now and next spring, when the farming mentality of the marketing drones fails to blossom.
Not so, sales focused businesses who confidently rely on their hunters. The relationship building BDM is always stalking the prey, waiting for the right opportunity to engage, strike and bring home the prize. You need shepherds not sheep to cut through the noise. Digital drones may think they can talk the talk but only winners can and will walk the walk.
Call our CEO Neil – DONT W8, INNOV8, SURVIVE AND THRIVE – 01427 800048