The following trade association events focused telemarketing campaign effectively saw us close out warm leads generated from a social media and email campaign to existing members to entice them to attend a Christmas event.
Brexit or no Brexit more of Britain is still manufacturing than many realise. The Northern powerhouse is not just a political football it is the nations best kept secret. Keep making stuff and let tele2market tell the world about you!
It is indicative of the results we have achieved for two manufacturing bodies (we call for an institute and a trade body) a technology trade association as well as just-in-time relationships with several more. We can’t say who because we call as you!
This was a particular pleasure early in our journey working for an association serving manufacturing from arguably the birthplace of the Industrial revolution. My late father a production and then factory manager at Heinz had me spellbound at just seven when he took me for a tour (health and safety no no now of course) that took in the full process from the raw ingredients through to the canned goods labeling process.
| Client: | Manufacturing association at the birthplace of the Northern powerhouse | |
| Sector | A Manufacturing trade body & association | |
| Brief | To call existing members many of whom had blanked the regular email newsletter and a focused digital campaign for the Christmas event. Either £150 per person or a full table of 10 ran to £1350. From day two we also picked up a few old school lapsed members who liked the new approach. Everyone needs training (CPD) faces compliance and ISO transition issues and needs to be abreast of what their trade body can offer. A warm welcoming voice opens those opportunities. | |
| KPIs | Day 1 | Total Day 5 |
| Bookings | 16 | 126 |
| Lapsed membership renewals | 16 | 130 |
| New members | 0 | 11 |
| Future Members Pipeline | 0 | 36 |
| Pre Tele2market bookings | n/a | 84 |
| Prior to engaging us for 2 seats for a week the director ( a long-term friend) had taken the view that inbound marketing was the most cost effective way to do things. He now realises that a warm welcoming voice or two can be both cheaper and a better brand ambassador to boot. We charged £2000 to bring in an extra £18150 for the primary Christmas campaign ensuring the need for freebies was not an option. The membership sub campaign yielded just under £11,000.
Faith restored in the power of proactive sales we now grow membership, help with training and compliance campaigns and of course the trade shows as well as the Christmas bash. |
Tele2market Yorkshire & Lincolnshire DN21. b2b external business development and telemarketing support for wholesale, distribution or service business on-line demonstrations and appointment making London Leeds Lincoln birmingham